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 · This match type is the default keyword match type in Google Ads, and while it can be a great driver of clicks, it's not that great for targeting a specific audience or keyword If you want to run targeted campaigns using AdWords, you'll need to switch away from the broad match type and make sure the broad match type keywords you want to keep aren't costing you lots ofThe 4 Google Keyword Match Types #1 Broad Match The broad match below women's hats might appear for phrases such as buy ladies hats or women's #2 Broad Match Plus Modifier This type of match offers more control over broad match because it only shows ads that #3 Phrase Match A phrase · Google AdWords Match Types can be overwhelming If you have used the Google AdWords platform recently, you would have noticed an endless amount of options and settings that are available One of the greatest abilities of Google AdWords platform is the ability to choose how your ads are triggered when certain keywords are e